{"id":40544,"date":"2023-11-21T11:07:44","date_gmt":"2023-11-21T10:07:44","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/media-centre\/%media-centre-category%\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/"},"modified":"2024-12-19T15:13:15","modified_gmt":"2024-12-19T14:13:15","slug":"new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful","status":"publish","type":"media-centre","link":"https:\/\/info.openlane.eu\/ro\/company-information\/media-centre\/press-release\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/","title":{"rendered":"Brand nou la Marc\u0103 masina en-gros u\u0219or, astfel \u00eenc\u00e2t clien\u021bii pot fi mai de succes."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><strong>Brand nou la Marc\u0103 masina en-gros u\u0219or, astfel \u00eenc\u00e2t clien\u021bii pot fi mai de succes.<\/strong><\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-21T11:07:44+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>21 nov. 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ADESA Europe, o filial\u0103 a principalului furnizor de solu\u021bii de pia\u021b\u0103 digital\u0103 pentru vehicule uzate OPENLANE, Inc. (NYSE: KAR), este \u00eenc\u00e2ntat\u0103 s\u0103 anun\u021be rebrandingul s\u0103u \u00een OPENLANE Europa. Schimbarea are loc ca urmare a consolid\u0103rii pie\u021belor digitale la \u00eenceputul acestui an An \u0219i reflect\u0103 scopul companiei de a Marc\u0103 facilita v\u00e2nzarea cu ridicata a automobilelor, astfel \u00eenc\u00e2t clien\u021bii s\u0103 aib\u0103 mai mult succes.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u00cen Mai din acest An, compania mam\u0103 a OPENLANE Europadin America de Nord a luat decizia strategic\u0103 de a combina at\u00e2t marca companiei mam\u0103, c\u00e2t \u0219i m\u0103rcile sale de pia\u021b\u0103 digital\u0103 din SUA, Canada \u0219i Europa sub o singur\u0103 marc\u0103, OPENLANE. &#8222;Viziunea noastr\u0103 este de a construi cea mai mare pia\u021b\u0103 digital\u0103 din lume pentru vehicule de ocazie, iar noi avans\u0103m \u00een aceast\u0103 viziune prin reunirea tuturor v\u00e2nz\u0103torilor, cump\u0103r\u0103torilor \u0219i vehiculelor noastre <em>sub openlane.eu pe continentul european \u0219i sub openlane.co.uk \u00een Regatul Unit&#8221;, <\/em>spune Grainne van Berkum, pre\u0219edintele entit\u0103\u021bii europene de la \u00eenceputul lunii Noiembrie 2023. &#8222;<em>Prin valorificarea Putere a unui brand global, putem <\/em><em>accelera<\/em><em> inovarea \u0219i <\/em><em>\u00eembun\u0103t\u0103\u021bi experien\u021ba general\u0103 a clien\u021bilor<\/em>.&#8221; Schimbarea \u00een OPENLANE reprezint\u0103 o schimbare fundamental\u0103: exprim\u0103 angajamentul companiei de a facilita cump\u0103rarea \u0219i v\u00e2nzarea de ma\u0219ini second-hand, astfel \u00eenc\u00e2t clien\u021bii s\u0103 aib\u0103 mai mult succes. &#8222;\u00cen Europa, continu\u0103m s\u0103 Marc\u0103 u\u0219ur\u0103m v\u00e2nz\u0103rile transfrontaliere prin oferirea unei experien\u021be sigure de tip &#8222;one-stop-shop&#8221; cu cele mai bune servicii transfrontaliere Servicii \u0219i Op\u021biuni de livrare \u00een timp real. Re\u021beaua noastr\u0103 logistic\u0103 mare \u0219i \u00een cre\u0219tere de pe continentul european \u0219i din Regatul Unit asigur\u0103 clien\u021bilor posibilitatea de a beneficia de tranzac\u021bii f\u0103r\u0103 probleme \u0219i de o distribu\u021bie eficient\u0103&#8221;, explic\u0103 Grainne. &#8222;\u00cen acela\u0219i timp, pia\u021ba noastr\u0103 faciliteaz\u0103 din ce \u00een ce mai mult v\u00e2nz\u0103rile interne. De exemplu, oferta noastr\u0103 de vehicule locale este \u00een cre\u0219tere, datorit\u0103 unei baze de dealeri \u00een cre\u0219tere rapid\u0103, care descoper\u0103 unicul Putere al OPENLANE Sell. <span>Aceast\u0103 platform\u0103 modular\u0103 pentru dealeri este conceput\u0103 pentru a-i ajuta pe dealeri s\u0103 revolu\u021bioneze experien\u021ba de v\u00e2nzare a automobilelor printr-o gam\u0103 de module flexibile care le permit s\u0103 controleze fiecare tranzac\u021bie.&#8221; <\/span>&#8222;Combina\u021bia dintre flexibilitatea noastr\u0103, capacit\u0103\u021bile digitale, experien\u021ba \u00een domeniul auto \u0219i cunoa\u0219terea aprofundat\u0103 a pie\u021bei ne pozi\u021bioneaz\u0103 \u00een mod unic \u00een industria comer\u021bului cu ridicata al autovehiculelor \u0219i ne permite s\u0103 ne \u00eembun\u0103t\u0103\u021bim continuu produsele \u0219i Servicii, astfel \u00eenc\u00e2t clien\u021bii no\u0219tri s\u0103 aib\u0103 mai mult succes&#8221;, conchide Grainne. \u00cen 2022, pie\u021bele OPENLANE au facilitat v\u00e2nzarea a aproximativ 1,3 milioane de vehicule, cu o valoare brut\u0103 a m\u0103rfurilor de peste 23 $ miliarde, printr-o re\u021bea mare \u0219i \u00een cre\u0219tere de dealeri franciza\u021bi \u0219i independen\u021bi, OEM, institu\u021bii financiare, companii de \u00cenchiriere \u0219i recuperare \u0219i operatori de flote.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Despre OPENLANE Europa (\u00eenainte: ADESA Europe)<\/h2>\n<p> OPENLANE Europa, o unitate de afaceri a furnizorului global de solu\u021bii tehnologice \u0219i de recomercializare a vehiculelor OPENLANE (NYSE: KAR), faciliteaz\u0103 v\u00e2nzarea cu ridicata a ma\u0219inilor uzate pentru clien\u021bii s\u0103i, astfel \u00eenc\u00e2t ace\u0219tia s\u0103 poat\u0103 avea succes. Compania pune \u00een leg\u0103tur\u0103 OEM-uri, proprietari de flote, angrosi\u0219ti \u0219i dealeri cu cump\u0103r\u0103tori din peste 50 \u021b\u0103ri din Europa. Pia\u021ba sa solid\u0103 de automobile online reduce riscurile, \u00eembun\u0103t\u0103\u021be\u0219te transparen\u021ba \u0219i eficientizeaz\u0103 tranzac\u021biile. Cu sediul central \u00een Belgia, OPENLANE Europa are opera\u021biuni de v\u00e2nzare \u00een Belgia Fran\u0163a Germania Italia Olanda Spania, \u0219i Regatul Marii Britanii. Pentru mai multe informa\u021bii, vizita\u021bi <span><a href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><span>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Despre OPENLANE Inc.<\/h2>\n<p> OPENLANE, Inc. (NYSE: KAR), ofer\u0103 v\u00e2nz\u0103torilor \u0219i cump\u0103r\u0103torilor din industria global\u0103 a vehiculelor second-hand cu solu\u021bii inovatoare, bazate pe tehnologie, de remarketing. Platforma end-to-end unic\u0103 a companiei sprijin\u0103 \u00eentreaga ma\u0219in\u0103, finan\u021barea, logistica \u0219i alte Servicii auxiliare \u0219i conexe. Pie\u021bele noastre integrate reduc riscurile, \u00eembun\u0103t\u0103\u021besc transparen\u021ba \u0219i simplific\u0103 tranzac\u021biile pentru clien\u021bii din \u00eentreaga lume. Cu sediul central \u00een Carmel, Indiana, compania are angaja\u021bi \u00een Statele Unite, Canada, Europa, Uruguay \u0219i Filipine. Pentru mai multe informa\u021bii \u0219i cele mai recente \u0219tiri despre companie, vizita\u021bi <span><a href=\"https:\/\/corporate.openlane.com\/\">corporate.openlane.com<\/a><\/span>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>ADESA Europe, o filial\u0103 a principalului furnizor de solu\u021bii de pia\u021b\u0103 digital\u0103 pentru vehicule uzate OPENLANE, Inc. (NYSE: KAR), este \u00eenc\u00e2ntat\u0103 s\u0103 anun\u021be rebrandingul s\u0103u \u00een OPENLANE Europa. Schimbarea are loc ca urmare a consolid\u0103rii pie\u021belor digitale la \u00eenceputul acestui an An \u0219i reflect\u0103 scopul companiei de a Marc\u0103 facilita v\u00e2nzarea cu ridicata a automobilelor, astfel \u00eenc\u00e2t clien\u021bii s\u0103 aib\u0103 mai mult succes.<\/p>\n","protected":false},"author":3,"featured_media":39595,"template":"","meta":{"_acf_changed":false,"footnotes":""},"media-centre-category":[917],"class_list":["post-40544","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","media-centre-category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand nou la Marc\u0103 masina en-gros u\u0219or | OPENLANE<\/title>\n<meta name=\"description\" content=\"ADESA Europe este \u00eenc\u00e2ntat\u0103 s\u0103 anun\u021be rebranding-ul s\u0103u \u00een OPENLANE Europa. 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