{"id":30873,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/"},"modified":"2024-11-26T09:12:53","modified_gmt":"2024-11-26T08:12:53","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/ro\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/","title":{"rendered":"5 sfaturi simple pentru ca afacerea dvs. s\u0103 func\u021bioneze la capacitate maxim\u0103 chiar \u0219i \u00een timpul iernii."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 sfaturi simple pentru ca afacerea dvs. s\u0103 func\u021bioneze la capacitate maxim\u0103 chiar \u0219i \u00een timpul iernii.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 nov. 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Vine iarna&#8230; Marc\u0103 asigur\u0103-te c\u0103 tu, ca v\u00e2nz\u0103tor, nu e\u0219ti l\u0103sat pe dinafar\u0103! \u00cen calitate de dealer auto, pute\u021bi naviga mai bine pe valurile anotimpurilor pentru a men\u021bine v\u00e2nz\u0103rile \u00een timpul lunilor \u00eentunecate de iarn\u0103. Aceste 5 sfaturi simple vor face, probabil, cifrele dvs. de afaceri un mare serviciu \u00een lunile urm\u0103toare.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nu \u0219tim dac\u0103 este din cauza vremii mohor\u00e2te sau a portofelelor goale dup\u0103 perioada scump\u0103 de sf\u00e2r\u0219it de an: \u00een orice caz, Statistici arat\u0103 c\u0103 lunile reci de iarn\u0103 vin la pachet cu o sc\u0103dere a v\u00e2nz\u0103rilor de ma\u0219ini. Din punct de vedere istoric, aceast\u0103 sc\u0103dere se explic\u0103 prin faptul c\u0103 automobili\u0219tii prefer\u0103 s\u0103 a\u0219tepte p\u00e2n\u0103 dup\u0103 trecerea iernii (din cauza riscurilor mai mari de rugin\u0103 \u0219i accidente) \u00eenainte de a-\u0219i \u00eenlocui ma\u0219ina. Chiar \u0219i a\u0219a, aici, la OPENLANE, credem c\u0103 \u0219i \u00een timpul iernii este posibil ca afacerea dvs. s\u0103 func\u021bioneze la capacitate maxim\u0103. Cu siguran\u021b\u0103 atunci c\u00e2nd respecta\u021bi aceste cinci reguli de baz\u0103. <\/p>\n<h2>1. C\u0103utare pentru clien\u021bi acolo unde ace\u0219tia pot fi g\u0103si\u021bi: online.<\/h2>\n<p> Zilele sunt reci \u0219i scurte, ceea ce \u00eenseamn\u0103 c\u0103 clientul mediu nu simte nevoia s\u0103 \u00ee\u0219i \u00eenghe\u021be degetele de la picioare plimb\u00e2ndu-se prin curtea acoperit\u0103 de z\u0103pad\u0103 a unui dealer de ma\u0219ini second-hand. \u00cen calitate de client loial OPENLANE, probabil \u0219ti\u021bi foarte bine c\u0103 v\u00e2nzarea unei ma\u0219ini la m\u00e2na a doua \u00eencepe din ce \u00een ce mai mult pe internet \u0219i \u00een social media. Lua\u021bi \u00een considerare posibilitatea de a plasa c\u00e2teva oferte speciale de iarn\u0103 pe propria pagin\u0103 de Facebook sau de a \u00eencepe o campanie de sf\u00e2r\u0219it de an: \u00een acest fel, stocurile dvs. ajung \u00een aten\u021bia unui public c\u00e2t mai larg, cu un buget relativ limitat. <\/p>\n<h2>2. Ajusta\u021bi-v\u0103 gama<\/h2>\n<p> Indiferent c\u00e2t de bun\u0103 este strategia dvs. de marketing, totul depinde de ma\u0219inile pe care le ave\u021bi de oferit. \u00cen timpul iernii, cererea de ma\u0219ini mici de Ora\u0219 cu asisten\u021b\u0103 limitat\u0103 la condus \u0219i alte sisteme de siguran\u021b\u0103 scade semnificativ, \u00een timp ce modelele 4-wheel-drive \u00ee\u0219i schimb\u0103 \u00een mod natural proprietarul mult mai u\u0219or atunci c\u00e2nd condi\u021biile de condus o cer. Contrar a ceea ce mul\u021bi cred, nu doar finlandezii, austriecii \u0219i islandezii cump\u0103r\u0103 ma\u0219ini 4&#215;4: penetrarea pe pia\u021b\u0103 a ma\u0219inilor cu trac\u021biune integral\u0103 \u00een \u00eentregul Europa a crescut de la 2,6 la 14,8% \u00eentre 1990 \u0219i 2017. Liderii sunt Elve\u021bia (45,8%), Norvegia (39,3%) \u0219i Suedia (3,42%). Un alt sfat: atunci c\u00e2nd cump\u0103ra\u021bi, \u00eencerca\u021bi s\u0103 acorda\u021bi aten\u021bie op\u021biunilor tipice &#8222;de iarn\u0103&#8221;, cum ar fi \u00eenc\u0103lzirea Seat sau a direc\u021biei Roat\u0103, oglinzile laterale \u00eenc\u0103lzite sau \u00eenc\u0103lzirea pentru parcare controlat\u0103 de la distan\u021b\u0103. <\/p>\n<h2>3. Concentra\u021bi-v\u0103 pe SUV-uri, SUV-uri \u0219i SUV-uri<\/h2>\n<p> Poate c\u0103 sunte\u021bi mai activ \u00een sudul Europa, sau v\u0103 \u00eendoi\u021bi c\u0103 clien\u021bii dvs. caut\u0103 un <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4 rezistent la iarn\u0103<\/a>. \u00cen acest caz, pute\u021bi recurge &#8211; \u00een m\u0103sura \u00een care nu a\u021bi f\u0103cut-o deja &#8211; la vaca de muls a automobilelor din ultimul deceniu: <a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV-ul<\/a>. De\u0219i se v\u00e2nd ca p\u00e2inea cald\u0103 365 zile pe An, se pare c\u0103 popularitatea lor cre\u0219te \u0219i mai mult pe m\u0103sur\u0103 ce temperaturile scad. <\/p>\n<h2>4. Oferi\u021bi bonusuri &#8222;de iarn\u0103&#8221; mai degrab\u0103 dec\u00e2t reduceri.<\/h2>\n<p> Legea cererii \u0219i ofertei ar putea Marc\u0103 s\u0103 v\u0103 decid\u0103 s\u0103 reduce\u021bi pre\u021burile pentru a cre\u0219te volumul v\u00e2nz\u0103rilor An. Cu toate acestea, nu trebuie s\u0103 \u00eencepe\u021bi reducerile mari \u00een ultimul moment pentru a v\u0103 atrage clien\u021bii. De exemplu, poate fi profitabil s\u0103 oferi\u021bi poten\u021bialilor cump\u0103r\u0103tori c\u00e2teva bonusuri de iarn\u0103, cum ar fi un control de iarn\u0103 gratuit, un set suplimentar de anvelope de iarn\u0103 sau un voucher pentru sp\u0103l\u0103torii auto gratuite. Marjele dvs. v\u0103 vor mul\u021bumi! <\/p>\n<h2>5. O pas\u0103re \u00een m\u00e2n\u0103 valoreaz\u0103 c\u00e2t dou\u0103 \u00een tufi\u0219<\/h2>\n<p> \u00cen cele din urm\u0103, este important s\u0103 fim con\u0219tien\u021bi de faptul c\u0103 iarna este o pia\u021b\u0103 a cump\u0103r\u0103torilor, unde pre\u021burile sunt determinate \u00een mare m\u0103sur\u0103 de cererea mai limitat\u0103. Cu toate acestea, nu v\u0103 face nici un serviciu s\u0103 v\u0103 presa\u021bi clien\u021bii pentru c\u0103 dori\u021bi s\u0103 ob\u021bine\u021bi acea afacere suplimentar\u0103, indiferent de situa\u021bie. A\u0219adar, negocia\u021bi u\u0219or \u0219i accepta\u021bi din c\u00e2nd \u00een c\u00e2nd o Marj\u0103 mai mic\u0103: acest lucru nu va face dec\u00e2t s\u0103 v\u0103 avantajeze rela\u021bia cu cump\u0103r\u0103torul. Vrei s\u0103 \u0219tii ce ma\u0219ini sunt disponibile la OPENLANE chiar acum? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">Descoperi\u021bi-le aici<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* Opiniile exprimate \u00een acest articol sunt doar opiniile autorului \u0219i nu ale OPENLANE Europa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Vine iarna&#8230; Marc\u0103 asigur\u0103-te c\u0103 tu, ca v\u00e2nz\u0103tor, nu e\u0219ti l\u0103sat \u00een frig! \u00cen calitate de dealer auto, pute\u021bi naviga mai bine pe valurile anotimpurilor pentru a men\u021bine v\u00e2nz\u0103rile \u00een timpul lunilor \u00eentunecate de iarn\u0103. Aceste 5 sfaturi simple vor face, probabil, cifrele dvs. de afaceri un mare serviciu \u00een lunile urm\u0103toare.<\/p>\n","protected":false},"author":3,"featured_media":18988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-30873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 sfaturi simple pentru ca afacerea dvs. s\u0103 func\u021bioneze la capacitate maxim\u0103 chiar \u0219i \u00een timpul iernii. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/ro\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 sfaturi simple pentru ca afacerea dvs. s\u0103 func\u021bioneze la capacitate maxim\u0103 chiar \u0219i \u00een timpul iernii.\" \/>\n<meta property=\"og:description\" content=\"Vine iarna... Marc\u0103 asigur\u0103-te c\u0103 tu, ca v\u00e2nz\u0103tor, nu e\u0219ti l\u0103sat \u00een frig! \u00cen calitate de dealer auto, pute\u021bi naviga mai bine pe valurile anotimpurilor pentru a men\u021bine v\u00e2nz\u0103rile \u00een timpul lunilor \u00eentunecate de iarn\u0103. 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