{"id":31452,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/"},"modified":"2024-11-26T09:51:56","modified_gmt":"2024-11-26T08:51:56","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/sk\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/","title":{"rendered":"5 jednoduch\u00e9 tipy, ako udr\u017ea\u0165 v\u00e1\u0161 podnik v plnom pr\u00fade aj po\u010das zimy."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 jednoduch\u00e9 tipy, ako udr\u017ea\u0165 v\u00e1\u0161 podnik v plnom pr\u00fade aj po\u010das zimy.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 nov 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Zima sa bl\u00ed\u017ei&#8230; Zna\u010dka aby ste ako predajca nezostali na okraji z\u00e1ujmu! Ako predajca \u00e1ut m\u00f4\u017eete lep\u0161ie surfova\u0165 na vln\u00e1ch ro\u010dn\u00fdch obdob\u00ed a udr\u017ea\u0165 si predaj po\u010das tmav\u00fdch zimn\u00fdch mesiacov. Tieto 5 jednoduch\u00e9 tipy mo\u017eno v nasleduj\u00facich mesiacoch urobia va\u0161ej firme ve\u013ek\u00fa slu\u017ebu.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nevieme, \u010di za to m\u00f4\u017ee pochm\u00farne po\u010dasie, alebo pr\u00e1zdne pe\u0148a\u017eenky po drahom obdob\u00ed na konci roka: v ka\u017edom pr\u00edpade str\u00e1nka \u0160tatistika ukazuje, \u017ee chladn\u00e9 zimn\u00e9 mesiace s\u00fa spojen\u00e9 s poklesom predaja automobilov. Z historick\u00e9ho h\u013eadiska sa tento pokles vysvet\u013euje t\u00fdm, \u017ee motoristi s v\u00fdmenou vozidla rad\u0161ej po\u010dkaj\u00fa na zimu (kv\u00f4li vy\u0161\u0161iemu riziku kor\u00f3zie a neh\u00f4d). Napriek tomu v spolo\u010dnosti OPENLANE ver\u00edme, \u017ee aj po\u010das zimy je mo\u017en\u00e9, aby va\u0161e podnikanie fungovalo na pln\u00e9 obr\u00e1tky. Ur\u010dite, ke\u010f sa budete riadi\u0165 t\u00fdmito piatimi pravidlami. <\/p>\n<h2>1. H\u013eada\u0165 pre klientov tam, kde ich mo\u017eno n\u00e1js\u0165: online.<\/h2>\n<p> Dni s\u00fa chladn\u00e9 a kr\u00e1tke, a to znamen\u00e1, \u017ee priemern\u00fd klient nem\u00e1 chu\u0165 zmrzn\u00fa\u0165 si prsty na noh\u00e1ch, ke\u010f sa t\u00fala po zasne\u017eenom dvore predajcu ojazden\u00fdch vozidiel. Ako vern\u00fd klient spolo\u010dnosti OPENLANE pravdepodobne dobre viete, \u017ee predaj ojazden\u00e9ho vozidla za\u010d\u00edna \u010doraz viac na internete a soci\u00e1lnych sie\u0165ach. Zv\u00e1\u017ete mo\u017eno umiestnenie nieko\u013ek\u00fdch \u0161peci\u00e1lnych zimn\u00fdch pon\u00fak na vlastn\u00fa str\u00e1nku Facebook alebo spustenie koncoro\u010dnej kampane: tak sa va\u0161e akcie dostan\u00fa do pozornosti \u010do naj\u0161ir\u0161ieho publika, a to s relat\u00edvne obmedzen\u00fdm rozpo\u010dtom. <\/p>\n<h2>2. Prisp\u00f4sobte svoj sortiment<\/h2>\n<p> Bez oh\u013eadu na to, ak\u00e1 dobr\u00e1 je va\u0161a marketingov\u00e1 strat\u00e9gia, v\u0161etko stoj\u00ed a pad\u00e1 s autami, ktor\u00e9 pon\u00fakate. V zime v\u00fdrazne kles\u00e1 dopyt po mal\u00fdch Mesto automobiloch s obmedzen\u00fdmi asisten\u010dn\u00fdmi a in\u00fdmi bezpe\u010dnostn\u00fdmi syst\u00e9mami, zatia\u013e \u010do modely 4-wheel-drive prirodzene ove\u013ea \u013eah\u0161ie menia majite\u013ea, ke\u010f si to vy\u017eaduj\u00fa jazdn\u00e9 podmienky. Na rozdiel od toho, \u010do si mnoh\u00ed myslia, vozidl\u00e1 s pohonom 4&#215;4 si v \u017eiadnom pr\u00edpade nekupuj\u00fa len F\u00edni, Rak\u00fa\u0161ania a Islan\u010fania: roz\u0161\u00edrenie automobilov s pohonom v\u0161etk\u00fdch \u0161tyroch kolies na trhu v celej Eur\u00f3pa vzr\u00e1stlo z 2.6 na 14.8% medzi 1990 a 2017. Na \u010dele s\u00fa \u0160vaj\u010diarsko (45.8%), N\u00f3rsko (39.3%) a \u0160v\u00e9dsko (3.42 %). \u010eal\u0161ia rada: pri k\u00fape sa sna\u017ete venova\u0165 pozornos\u0165 typick\u00fdm &#8222;zimn\u00fdm&#8220; doplnkom, ako je napr\u00edklad vyhrievanie Seat alebo volantu Koleso, vyhrievanie bo\u010dn\u00fdch zrkadiel alebo dia\u013ekovo ovl\u00e1dan\u00e9 vyhrievanie parkovac\u00edch miest. <\/p>\n<h2>3. Zamerajte sa na vozidl\u00e1 SUV, SUV a SUV<\/h2>\n<p> Mo\u017eno ste akt\u00edvnej\u0161\u00ed na ju\u017enej Eur\u00f3pa, alebo pochybujete, \u017ee va\u0161i klienti h\u013eadaj\u00fa zimn\u00e9 vozidlo <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4<\/a>. V takom pr\u00edpade sa m\u00f4\u017eete obr\u00e1ti\u0165 na automobilov\u00fa dojn\u00fa kravu posledn\u00e9ho desa\u0165ro\u010dia, ak ste tak e\u0161te neurobili: Automobily na vo\u013en\u00fd \u010das (<a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV)<\/a>. Hoci sa pred\u00e1vaj\u00fa ako hor\u00face kol\u00e1\u010de 365 dn\u00ed na Rok, ich popularita zrejme e\u0161te viac st\u00fapa s poklesom tepl\u00f4t. <\/p>\n<h2>4. Namiesto zliav poskytnite &#8222;zimn\u00e9&#8220; pr\u00edplatky.<\/h2>\n<p> Z\u00e1kon ponuky a dopytu by mohol Zna\u010dka rozhodn\u00fa\u0165 o zn\u00ed\u017een\u00ed cien s cie\u013eom zv\u00fd\u0161i\u0165 objem predaja na Rok&#8217;s. Napriek tomu nemus\u00edte na posledn\u00fa chv\u00ed\u013eu za\u010da\u0165 s v\u00fdrazn\u00fdmi z\u013eavami, aby ste pril\u00e1kali svojich klientov. Potenci\u00e1lnym kupuj\u00facim sa napr\u00edklad oplat\u00ed dopria\u0165 zimn\u00e9 doplnky, napr\u00edklad bezplatn\u00fa zimn\u00fa prehliadku, \u010fal\u0161iu sadu zimn\u00fdch pneumat\u00edk alebo poukaz na bezplatn\u00e9 umytie vozidla. Va\u0161e mar\u017ee sa v\u00e1m po\u010fakuj\u00fa! <\/p>\n<h2>5. Vt\u00e1k v hrsti m\u00e1 cenu dvoch v kr\u00edku<\/h2>\n<p> Nakoniec je d\u00f4le\u017eit\u00e9 uvedomi\u0165 si, \u017ee v zime je to trh kupuj\u00facich, kde ceny do ve\u013ekej miery ur\u010duje obmedzenej\u0161\u00ed dopyt. Av\u0161ak n\u00e1tlak na klientov, preto\u017ee chcete z\u00edska\u0165 jeden dodato\u010dn\u00fd obchod, v\u00e1m neprospieva, nech sa deje, \u010do sa deje. Pri vyjedn\u00e1van\u00ed preto postupujte opatrne a ob\u010das akceptujte ni\u017e\u0161iu cenu na str\u00e1nke Na priamu k\u00fapu: v\u00e1\u0161mu vz\u0165ahu s kupuj\u00facim to len prospeje. Chcete vedie\u0165, ak\u00e9 vozidl\u00e1 s\u00fa pr\u00e1ve teraz k dispoz\u00edcii v OPENLANE? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">Objavte ich tu<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* N\u00e1zory vyjadren\u00e9 v tomto \u010dl\u00e1nku s\u00fa v\u00fdhradne n\u00e1zormi autora a nie spolo\u010dnosti OPENLANE Eur\u00f3pa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Bl\u00ed\u017ei sa zima&#8230; Zna\u010dka uistite sa, \u017ee ako predajca nezostanete na mraze! Ako predajca \u00e1ut m\u00f4\u017eete lep\u0161ie surfova\u0165 na vln\u00e1ch ro\u010dn\u00fdch obdob\u00ed a udr\u017ea\u0165 si predaj po\u010das tmav\u00fdch zimn\u00fdch mesiacov. Tieto 5 jednoduch\u00e9 tipy mo\u017eno v nasleduj\u00facich mesiacoch urobia va\u0161ej firme ve\u013ek\u00fa slu\u017ebu.<\/p>\n","protected":false},"author":3,"featured_media":18990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-31452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 jednoduch\u00e9 tipy, ako udr\u017ea\u0165 v\u00e1\u0161 podnik v plnom pr\u00fade aj po\u010das zimy. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/sk\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 jednoduch\u00e9 tipy, ako udr\u017ea\u0165 v\u00e1\u0161 podnik v plnom pr\u00fade aj po\u010das zimy.\" \/>\n<meta property=\"og:description\" content=\"Bl\u00ed\u017ei sa zima... Zna\u010dka uistite sa, \u017ee ako predajca nezostanete na mraze! Ako predajca \u00e1ut m\u00f4\u017eete lep\u0161ie surfova\u0165 na vln\u00e1ch ro\u010dn\u00fdch obdob\u00ed a udr\u017ea\u0165 si predaj po\u010das tmav\u00fdch zimn\u00fdch mesiacov. Tieto 5 jednoduch\u00e9 tipy mo\u017eno v nasleduj\u00facich mesiacoch urobia va\u0161ej firme ve\u013ek\u00fa slu\u017ebu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/sk\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T08:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T08:51:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/winter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" 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