{"id":27390,"date":"2022-11-17T07:19:33","date_gmt":"2022-11-17T06:19:33","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer\/"},"modified":"2024-11-25T18:05:17","modified_gmt":"2024-11-25T17:05:17","slug":"what-determines-the-residual-value-of-a-car-for-you-as-a-dealer","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/sl\/company-information\/blog\/market-trends\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer\/","title":{"rendered":"Kaj dolo\u010da preostalo vrednost avtomobila za vas kot trgovca?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Kaj dolo\u010da preostalo vrednost avtomobila za vas kot trgovca?<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-11-17T07:19:33+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>17 Nov 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Pri prodaji rabljenega vozila na trgu je lahko nalepitev Cena na avtomobil zahtevno opravilo. Konec koncev kot trgovec ne \u017eelite dolo\u010diti prenizke cene avtomobila in s tem zaslu\u017eiti manj, kot bi lahko, vendar previsoka Cena tudi ni smiselna. Kateri dejavniki vplivajo na preostalo vrednost va\u0161ega avtomobila?<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"357\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What determines the residual value of a car for you as a dealer?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2.png 1000w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2-300x107.png 300w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/357;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Najprej je tu <strong>ekonomski zakon ponudbe in povpra\u0161evanja<\/strong>. \u010ce je povpra\u0161evanje po dolo\u010denem izdelku veliko, ponudba pa majhna, prevladuje pomanjkanje in cene se zvi\u0161ujejo. \u010ce pa ponudba presega povpra\u0161evanje, se cene zni\u017eajo. Primer za to je pove\u010danje trga rabljenih vozil na spletni strani Cena v zadnjih mesecih. Zaradi pomanjkanja na trgu novih avtomobilov vse ve\u010d kupcev i\u0161\u010de vozila na trgu rabljenih vozil. Zato je povpra\u0161evanje ve\u010dje, hkrati pa je ponudba manj\u0161a, saj je novih avtomobilov manj, kar povzro\u010di pove\u010danje Cena. Odzivanje na trenutne razmere na trgu je zato klju\u010dnega pomena. Tesla je imela na primer v zadnjih mesecih te\u017eave s svojo \u0161anghajsko tovarno, saj je pri\u0161lo do ve\u010d zapor. Proizvodnja njihovih Model 3 se je zaradi tega poslab\u0161ala. Na primer, ameri\u0161ka blagovna znamka je na spletni strani Evropa zabele\u017eila padec \u0161tevila registracij na 25%. V ve\u010dini evropskih dr\u017eav je povpra\u0161evanje po avtomobilih Elektri\u010dni veliko. Z drugimi besedami, tisti, ki so svoje Model 3 prodali na trgu rabljenih vozil, so lahko Narediti \u0161e bolj zaslu\u017eili. Ker so razmere na trgu seveda odvisne od zadevne spletne strani Dr\u017eava, je za trgovca sodelovanje z mednarodno platformo, kot je OPENLANE Evropa, prednost. V zadnjem letu Let so se na primer cene rabljenih elektri\u010dnih vozil v Zdru\u017eenem kraljestvu zni\u017eale za 2.6 odstotne to\u010dke, medtem ko so se v Avstrija in Belgija zvi\u0161ale za ve\u010d kot 10 odstotne to\u010dke.<\/p>\n<h2>Globalna slika<\/h2>\n<p>Ko govorimo o mednarodnem trgu, je najbolje pogledati tudi globalno sliko z vidika Vrsta karoserije, motorizacije itd. V Zdru\u017eenem kraljestvu je Dr\u017eava tradicionalno prodanih najve\u010d kabrioletov, v Belgija pa se Karavan prodaja bolje kot v drugih evropskih dr\u017eavah. SUV-ji so priljubljeni na vseh trgih, vendar zlasti v Skandinaviji ljudje \u017eelijo predvsem modele s pogonom na vsa kolesa. Nenazadnje je trg elektri\u010dnih vozil veliko bolj razvit na spletnih straneh Finska ali Nizozemska kot na vzhodu Evropa, kjer bo zaradi minimalnega \u0161tevila Znesek polnilnih postaj tudi zanimanje doma\u010dinov manj\u0161e. Enako velja za prednostne lokalne blagovne znamke. Spletna stran Opel se bolje prodaja v Nem\u010dija Franco\u0161\u010dina pa bodo bolj verjetno kupili Renault ali Peugeot. V Zdru\u017eenem kraljestvu je Ford Fiesta najbolj priljubljen avtomobil, Dacia se dobro obnese v vzhodnem Evropa in Belgija je ena redkih dr\u017eav, kjer BMW po prodaji preka\u0161a Mercedes. \u010ce nameravate vozilo ponuditi na mednarodnem trgu, obvezno preverite te geografske posebnosti. Nazadnje je treba pogledati tudi sliko mo\u017enosti: Seat in krmiljenje Kolo ogrevanje je nekaj, kar je privla\u010dno za kupce, zlasti v hladnej\u0161ih regijah, mo\u017enosti, povezane z varnostjo, pa se \u0161e posebej dobro obnesejo v severnih in zahodnih Evropa. Fleet Evropa je izra\u010dunal, da se trg rabljenih dra\u017ejih avtomobilov na Nem\u010dija upo\u010dasnjuje. Na platformi ne pri\u010dakujejo padca Cena prej kot na naslednjem Let, vendar je najbolje na\u010drtovati dolgoro\u010dno. Na spletnem mestu Italija Dizel do\u017eivlja preporod, saj se je preostala vrednost pove\u010dala za ve\u010d kot 1,5 %. Nazadnje, na spletni strani Francija, se upo\u010dasnjuje celoten trg rabljenih vozil, vendar tudi tu gre predvsem za dra\u017eje, predvsem Nem\u0161\u010dina avtomobile. Zaradi krize in vi\u0161jih cen mnogi Franco\u0161\u010dina prelagajo Nakupi. Edina segmenta, kjer je v zraku glasba, sta Hibrid (+35% v primerjavi z zadnjim Let) in Elektri\u010dni (+66%) avtomobila. Z drugimi besedami, klju\u010dnega pomena je imeti prava sredstva, vendar jih je treba tudi uporabiti na pravi na\u010din: upo\u0161tevajte to\u010dke, ki so pomembne za va\u0161o stranko, ne glede na to, ali so povezane z blagovno znamko, motorjem ali mo\u017enostmi.<\/p>\n<h2>Hitri zmagovalci<\/h2>\n<p>Na koncu ni pomembno preu\u010diti le priljubljenih modelov na razli\u010dnih evropskih trgih, temve\u010d tudi tako imenovane &#8220;hitre fante&#8221;. Navsezadnje nekateri avtomobili ne dosegajo velikega obsega prodaje, vendar se prodajo zelo hitro. To je seveda zanimivo za va\u0161o prodajno uspe\u0161nost in zaloge. V prvi polovici leta Let je na primer Volkswagen e-Golf najhitreje Elektri\u010dni prodajani avtomobil na Evropa. Ta Nem\u0161\u010dina EV &#8211; ki se ne proizvaja ve\u010d &#8211; je na zalogi v povpre\u010dju 16 dni, sledita Opel Corsa in Tesla Model Y. &#8220;Najhitrej\u0161a&#8221; Hibrid je Kia Optima (20 dni), sledita Toyota Auris in Kia Niro (oba pribli\u017eno 30 dni), ka\u017eejo podatki, ki so na voljo na spletni strani Fleet Evropa. Glede na skupni obseg trgovanja elektri\u010dna vozila o\u010ditno ne morejo slediti avtomobilom z notranjim izgorevanjem Motor. Na trgu novih avtomobilov danes zavzemajo le 10% prodaje, v\u010dasih pa je bil njihov dele\u017e \u0161e manj\u0161i. Tako so z VW Golf in Polo ter Renault Clio na prvih treh mestih trije avtomobili z motorji z notranjim izgorevanjem. Katera elektri\u010dna vozila dosegajo velik obseg prodaje na spletni strani Evropa? To so Renault ZOE, Tesla Model 3 in BMW i3.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Pri prodaji rabljenega vozila na trgu je lahko nalepitev Cena na avtomobil zahtevno opravilo. Konec koncev kot trgovec ne \u017eelite dolo\u010diti prenizke cene avtomobila in s tem zaslu\u017eiti manj, kot bi lahko, vendar previsoka Cena tudi ni smiselna. Kateri dejavniki vplivajo na preostalo vrednost va\u0161ega avtomobila?<\/p>\n","protected":false},"author":3,"featured_media":18899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[726],"tags":[],"class_list":["post-27390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kaj dolo\u010da preostalo vrednost avtomobila za vas kot trgovca? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/sl\/company-information\/blog\/market-trends\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaj dolo\u010da preostalo vrednost avtomobila za vas kot trgovca?\" \/>\n<meta property=\"og:description\" content=\"Pri prodaji rabljenega vozila na trgu je lahko nalepitev Cena na avtomobil zahtevno opravilo. Konec koncev kot trgovec ne \u017eelite dolo\u010diti prenizke cene avtomobila in s tem zaslu\u017eiti manj, kot bi lahko, vendar previsoka Cena tudi ni smiselna. 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