{"id":31307,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:20","modified_gmt":"2024-12-03T13:26:20","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/tr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"Gelece\u011fi olan veya olmayan &#8216;\u00e7evrimd\u0131\u015f\u0131&#8217; yeniden pazarlama"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Gelece\u011fi olan veya olmayan &#8216;\u00e7evrimd\u0131\u015f\u0131&#8217; yeniden pazarlama<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Orijinal<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 May 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">metin: Frank jacobs &#8211; Fleet Avrupa Bel\u00e7ika merkezli OPENLANE, \u015eubat adresinde, bir Almanca \u00e7evrimi\u00e7i otomobil ticaret a\u011f\u0131 olan GWListe adresini sat\u0131n ald\u0131. Neden? <\/strong><span style=\"text-align: left;\">&#8220;GWListe Almanca pazar\u0131nda \u00e7ok iyi bir ayak izine sahip. Hacimlerimizi birle\u015ftirmek Marka bizi Almanya &#8216;daki en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc m\u00fczayede kurulu\u015fu haline getirecek ve Avrupa&#8217;daki en b\u00fcy\u00fck otomotiv pazar\u0131ndaki \u00f6nemimizi artt\u0131racakt\u0131r.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>GWListe OPENLANE&#8217;in genel stratejisine nas\u0131l uyuyor? <\/strong>&#8220;Her iki \u015firket de birbirini son derece tamamlay\u0131c\u0131 nitelikte. \u00dcr\u00fcn a\u00e7\u0131s\u0131ndan, CarsOn-TheWeb iyi belgelenmi\u015f ve y\u00fcksek kaliteli, kiralama s\u00fcresi bitmi\u015f ara\u00e7lardan olu\u015fan istikrarl\u0131 bir arza sahiptir. GWListe, bayi toplulu\u011fundaki istikrarl\u0131 ve sad\u0131k Sat\u0131c\u0131 veritaban\u0131ndan farkl\u0131 bir ara\u00e7 kar\u0131\u015f\u0131m\u0131na sahiptir. \u0130\u015f modellerine gelince: CarsOn-TheWeb tam hizmet, i\u015flemsel, tedavi yok-\u00f6deme var Model. GWListe i\u015flemsel olmayan bir Model uyguluyor: esasen sat\u0131c\u0131lar ve al\u0131c\u0131lar i\u00e7in bir \u00e7\u00f6p\u00e7atanl\u0131k yap\u0131yorlar&#8221;.<\/p>\n<p> <strong>Bu sat\u0131n alma i\u015finizi nas\u0131l etkileyecek? <\/strong>&#8220;OPENLANE Hizmetler &#8216;u kademeli olarak GWListe sat\u0131c\u0131lar\u0131na ve al\u0131c\u0131lar\u0131na sunaca\u011f\u0131z ve bunun tersi de ge\u00e7erli olacak. Ve GWListe i\u015fini Model t\u00fcm Almanya &#8216;da ve nihayetinde Avrupa&#8217;un ba\u015fka yerlerinde ba\u015flataca\u011f\u0131z. Her iki marka da a\u00e7\u0131k\u00e7a farkl\u0131 Hizmetler sunmaya devam edecektir. Ancak her bir markan\u0131n en iyi \u00f6zelliklerini geli\u015ftirirken, ICT, \u0130K ve di\u011fer arka ofisleri de entegre edece\u011fiz Hizmetler&#8221;. <strong>\u00c7evrimi\u00e7i A\u00e7\u0131k art\u0131rmalar, ikinci el ara\u00e7lar\u0131n al\u0131m sat\u0131m \u015feklini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Yeniden pazarlama, diyelim ki 10 y\u0131l i\u00e7inde ne kadar yol kat etti? <\/strong>&#8220;K\u0131sacas\u0131, yeni teknolojinin giderek daha karma\u015f\u0131k y\u00f6nlerini benimsedik\u00e7e ve uygulad\u0131k\u00e7a \u015firketimizin giderek daha fazla bir teknoloji \u015firketi haline geldi\u011fini s\u00f6ylemeliyim.&#8221; <strong>\u0130\u015fletmeniz i\u00e7in \u00e7evrimi\u00e7i A\u00e7\u0131k art\u0131rmalar fiziksel olanlara k\u0131yasla ne kadar \u00f6nemli? <\/strong>&#8220;\u00c7evrimi\u00e7i yakla\u015f\u0131m\u0131n k\u0131tadaki sekt\u00f6r\u00fcm\u00fcz i\u00e7in do\u011fru oldu\u011funa inan\u0131yorum Avrupa ve \u00e7evrimi\u00e7i m\u00fczayedecilerin \u00f6zellikle uluslararas\u0131 ticarette ba\u015f\u0131 \u00e7ekece\u011finden eminim&#8221;. <strong>Bu alandaki son geli\u015fmeler nelerdir? <\/strong>&#8220;Her ikisi de h\u0131zla geli\u015fen bilgi teknolojisi alan\u0131nda meydana gelen iki \u00f6nemli ve birbiriyle g\u00fc\u00e7l\u00fc bir \u015fekilde ba\u011flant\u0131l\u0131 geli\u015fme var. Di\u011fer sekt\u00f6rlerde oldu\u011fu gibi, ara\u00e7 a\u00e7\u0131k art\u0131rma sekt\u00f6r\u00fc ve \u00f6zellikle OPENLANE, ara\u00e7 yeniden pazarlamas\u0131n\u0131n ana hedefini ilerletmek i\u00e7in B\u00fcy\u00fck Veri ve \u0130\u015f Zekas\u0131n\u0131 giderek daha fazla kullan\u0131yor: sunulan ara\u00e7lar ile al\u0131c\u0131lardan gelen talep aras\u0131nda daha da iyi bir e\u015fle\u015fme sa\u011flamak&#8221;. &#8220;Ve bununla ba\u011flant\u0131l\u0131 olarak, t\u00fcketici e-i\u015fletmelerinde ge\u00e7erli olan tipik e-pazarlama tekniklerini inceliyor ve benimsiyoruz. T\u00fcm bunlar, m\u00fc\u015fterilerimiz i\u00e7in \u015firketimize, web sitemize, ara\u00e7lar\u0131m\u0131za ve Hizmetler adresimize eri\u015filebilirli\u011fi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmay\u0131 hedefledi\u011fimiz OPENLANE stratejik tercihlerimizle uyumludur.&#8221; <strong>\u00c7evrimi\u00e7i A\u00e7\u0131k art\u0131rmalar tamamen devralacak m\u0131? <\/strong>&#8220;Evet, \u00e7evrimi\u00e7i Model a\u00e7\u0131k ara daha uygun maliyetli ve fiziksel a\u00e7\u0131k art\u0131rma Model kar\u015f\u0131s\u0131nda daha iyi performans g\u00f6steriyor. Bunu da A\u00e7\u0131k art\u0131rmalar &#8216;un artan likiditesini daha da geli\u015ftirerek yapacakt\u0131r ki bu da tedarik ortaklar\u0131 i\u00e7in daha y\u00fcksek tekliflerle sonu\u00e7lanmaktad\u0131r.&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;GWListe Almanca pazar\u0131nda \u00e7ok iyi bir ayak izine sahip. Hacimlerimizi birle\u015ftirmek Marka bizi Almanya &#8216;daki en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc m\u00fczayede kurulu\u015fu haline getirecek ve Avrupa&#8217;daki en b\u00fcy\u00fck otomotiv pazar\u0131ndaki \u00f6nemimizi artt\u0131racakt\u0131r.&#8221;<\/p>\n","protected":false},"author":3,"featured_media":19292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-31307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gelece\u011fi olan veya olmayan &#039;\u00e7evrimd\u0131\u015f\u0131&#039; yeniden pazarlama \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/tr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gelece\u011fi olan veya olmayan &#039;\u00e7evrimd\u0131\u015f\u0131&#039; yeniden pazarlama\" \/>\n<meta property=\"og:description\" content=\"&quot;GWListe Almanca pazar\u0131nda \u00e7ok iyi bir ayak izine sahip. 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