{"id":31333,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/how-adesa-is-aiming-for-the-top\/"},"modified":"2024-12-03T14:27:30","modified_gmt":"2024-12-03T13:27:30","slug":"how-adesa-is-aiming-for-the-top","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/tr\/company-information\/blog\/company-news\/how-adesa-is-aiming-for-the-top\/","title":{"rendered":"OPENLANE zirveyi nas\u0131l hedefliyor?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>OPENLANE zirveyi nas\u0131l hedefliyor<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Orijinal metin: Fleet Avrupa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 May 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>OPENLANE herhangi bir \u00c7evrimi\u00e7i Araba A\u00e7\u0131k art\u0131rmas\u0131 platformu de\u011fildir. Benzersiz i\u015f Model ve pan-Avrupa kapsam\u0131, i\u015flemlerin h\u0131zl\u0131, kolay ve sorunsuz olmas\u0131n\u0131 sa\u011flar. M\u00fc\u015fteriler memnun, say\u0131lar\u0131 h\u0131zla art\u0131yor. \u0130\u015fte OPENLANE&#8217;in zirveyi nas\u0131l hedefledi\u011fi.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>OPENLANE, 2004 adresindeki kurulu\u015fundan bu yana 100.000 adresinden daha fazla kullan\u0131lm\u0131\u015f ara\u00e7 i\u015flemi\u015ftir A\u00e7\u0131k art\u0131rmalar. Yaln\u0131zca ge\u00e7en Y\u0131l, 2016 \u00fczerinden 18,7% art\u0131\u015fla B2B platformu arac\u0131l\u0131\u011f\u0131yla 42.000 otomobil sat\u0131ld\u0131. Bel\u00e7ika&#8217;daki ba\u015flang\u0131c\u0131ndan itibaren \u015firket Almanya (2006), \u0130talya, \u0130spanya ve Fransa (2007) ve Hollanda&#8217;ya (2012) &#8211; OPENLANE platformunda her Ay sunulan 25.500 &#8216;dan fazla ara\u00e7 i\u00e7in ana kaynak \u00fclkeler &#8211; geni\u015fledi. <\/p>\n<h2>8.300 teklif verenler<\/h2>\n<p> Bunlar, kiralama ve Kiral\u0131k \u015firketlerinden gelen s\u00f6zle\u015fmesi bitmi\u015f ara\u00e7lar ve \u00fcreticilerden, bayilerden, ithalat\u00e7\u0131lardan ve filo sahiplerinden gelen ikinci bir hayata haz\u0131r di\u011fer ara\u00e7lard\u0131r. Toplamda 1.500 &#8216;dan fazla i\u015f orta\u011f\u0131 platform \u00fczerinden ikinci el ara\u00e7 sat\u0131\u015f\u0131 yapmaktad\u0131r. Ara\u00e7lar, ba\u015fta Do\u011fu Avrupa olmak \u00fczere 50 adresinden daha fazla \u00fclkeye sat\u0131lmaktad\u0131r. 40.000 adresinden daha fazla bayi m\u00fc\u015fteri olarak kay\u0131tl\u0131d\u0131r ve herhangi bir zamanda OPENLANE platformunda yakla\u015f\u0131k 8.300 teklif sahibi aktiftir. OPENLANE CEO&#8217;su Johan Meyssen &#8220;Her zamankinden daha fazla, b\u00fcy\u00fcyen m\u00fc\u015fteri portf\u00f6y\u00fcm\u00fcze en iyi sat\u0131labilir ikinci el ara\u00e7lar\u0131 sunmaya odaklan\u0131yoruz&#8221; diyor. <\/p>\n<h2>G\u00fcvenlik olu\u015fturma<\/h2>\n<p> Benzersiz bir \u015fekilde, OPENLANE yaln\u0131zca al\u0131c\u0131lar ve sat\u0131c\u0131lar i\u00e7in bir bulu\u015fma yeri olarak i\u015flev g\u00f6rmez. OPENLANE her ticaretin bir taraf\u0131d\u0131r, arac\u0131 sat\u0131c\u0131lardan al\u0131r, al\u0131c\u0131lara satar. Bu da g\u00fcvenlik, \u015feffafl\u0131k ve tekd\u00fczelik yarat\u0131r. OPENLANE uzmanlar\u0131 her ara\u00e7 i\u00e7in tam bir hasar raporu, foto\u011fraf galerisi ve de\u011ferleme de\u011ferlendirmesi sunar. OPENLANE ayr\u0131ca s\u0131n\u0131r \u00f6tesi ticaretlerde (hem AB i\u00e7inde hem de d\u0131\u015f\u0131nda) idari i\u015flerle ilgilenir ve lojistik \u00e7\u00f6z\u00fcmler sunar. <\/p>\n<h2>Mobil uygulama<\/h2>\n<p> Her t\u00fcrl\u00fc soru, her i\u015flemden sonra OPENLANE&#8217;i de\u011ferlendirmeye davet edilen m\u00fc\u015fterinin dilinde \u00e7evrimi\u00e7i olarak veya Telefon arac\u0131l\u0131\u011f\u0131yla an\u0131nda yan\u0131tlan\u0131r. Bu m\u00fc\u015fteri merkezli yakla\u015f\u0131m, sekt\u00f6r lideri 8.3\/10 adresinde ortalama m\u00fc\u015fteri memnuniyeti seviyesine ula\u015f\u0131lmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r. Toplamda, m\u00fc\u015fterilerin 89% &#8216;memnun&#8217; ila &#8216;\u00e7ok memnun&#8217;. Yine de OPENLANE, Hizmetler adresini iyile\u015ftirmek i\u00e7in d\u00fc\u015f\u00fck puanl\u0131 geri bildirimleri sistematik olarak takip etmektedir. Bu t\u00fcr geri bildirimlerin ard\u0131ndan g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kan Hizmetler \u00f6rneklerinden biri de &#8216;Optimo&#8217;. Optimo m\u00fc\u015fterilere gecikmeli \u00f6deme, ekstra denetimler ve \u00d6ncelikli ta\u015f\u0131ma. Bir ba\u015fka \u00f6rnek de hareket halindeki m\u00fc\u015fterilerin a\u00e7\u0131k art\u0131rma deneyimini iyile\u015ftirmek i\u00e7in ba\u015flat\u0131lan bir mobil uygulamad\u0131r. Johan Meyssen&#8221;OPENLANE&#8217;de al\u0131m ve sat\u0131m\u0131 kolay, h\u0131zl\u0131 ve sorunsuz hale getirmek i\u00e7in Marka s\u00fcre\u00e7lerimizi geli\u015ftirmeye devam edece\u011fiz&#8221; diyor. <\/p>\n<h2>Bir numara \u015eubat<\/h2>\n<p> 2018&#8217;de OPENLANE, GWListe&#8217;i sat\u0131n ald\u0131.DE, hem hacmini b\u00fcy\u00fct\u00fcyor hem de \u00f6nemli Almanca pazar\u0131nda kaynaklar\u0131n\u0131 geni\u015fletiyor. Bu hamle, OPENLANE&#8217;in ana hissedarlar\u0131 Vortex Capital Partners ve ABN AMRO Participaties&#8217;in sermaye ve bilgi birikimiyle desteklenen iddial\u0131 b\u00fcy\u00fcme planlar\u0131n\u0131n bir par\u00e7as\u0131d\u0131r. OPENLANE bu Y\u0131l hacmini 25% art\u0131rarak 70.000 sat\u0131\u015f adedine ula\u015fmay\u0131 ve bu rakam\u0131 2021 itibariyle 100.000 &#8216;ye y\u00fckseltmeyi hedeflemektedir. Hedefi: Avrupa&#8217;n\u0131n en iyi 3 yeniden pazarlama m\u00fczayede sitelerinden biri ve Avrupa ve \u00f6tesine ihracatta bir numaral\u0131 ortak olmak.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>OPENLANE herhangi bir \u00c7evrimi\u00e7i Araba A\u00e7\u0131k art\u0131rmas\u0131 platformu de\u011fildir. Benzersiz i\u015f Model ve pan-Avrupa kapsam\u0131, i\u015flemlerin h\u0131zl\u0131, kolay ve sorunsuz olmas\u0131n\u0131 sa\u011flar. M\u00fc\u015fteriler memnun, say\u0131lar\u0131 h\u0131zla art\u0131yor. \u0130\u015fte OPENLANE&#8217;in zirveyi nas\u0131l hedefledi\u011fi.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-31333","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OPENLANE zirveyi nas\u0131l hedefliyor? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/tr\/company-information\/blog\/company-news\/how-adesa-is-aiming-for-the-top\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPENLANE zirveyi nas\u0131l hedefliyor?\" \/>\n<meta property=\"og:description\" content=\"OPENLANE herhangi bir \u00c7evrimi\u00e7i Araba A\u00e7\u0131k art\u0131rmas\u0131 platformu de\u011fildir. 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