For dealers
OPENLANE solutions for dealerships.
Looking to optimise the rotation of your stock cars and trade-ins? Partner with OPENLANE and access OPENLANE Sell, the modular platform for dealers, complete with a Community feature! Auction your cars to thousands of buyers, increasing competition and helping you secure better prices!
Advantages for dealerships
Whichever way you choose to sell with OPENLANE, the process is simple and efficient from start to finish.
We help you with trade-in valuations, standardised inspection reports, online auction sales or fixed-price trading and logistics support.
Enjoy fast, guaranteed payments within one working day at OPENLANE. We ensure quick transactions, giving you peace of mind and immediate access to funds.
Handle the sales process yourself for full control or rely on our expertise to reduce risk.
Monitor your sales KPIs and track your stock effortlessly with your personal OPENLANE Sell dashboard.
Advertise across the UK! Our marketplace ensures maximum exposure and increased profits—all from your desk.
Sell your vehicles in 4 simple steps
1
Inspection
With the intuitive OPENLANE Inspect app, you save time and create a car inspection report yourself. Upload the data directly to the OPENLANE Sell portal, finish off the car description, and request your auction. It only takes a few minutes to put your car in front of thousands of buyers on the OPENLANE platform. You can then export the images and data for reuse on other platforms.

2
Auction
Sell your vehicles in our UK auctions and they’ll be put in front of thousands of qualified trade buyers across the UK. We’ll present you with the highest bid. You then decide to accept the bid and complete the sale, negotiate with the buyer, or reject the offer and auction the car again.
You can also sell vehicles exclusively to your dealer network through communities that you create.

3
Sale & Payment
Selling with OPENLANE is easy, fast and safe!
After you accept the highest bid, you will receive payment within one working day.

4
Transport
Selling a car with OPENLANE means no complicated logistics. We can either collect the vehicle or you can drop it off at one of our hubs, and we’ll handle the rest.

Start selling your vehicles with OPENLANE today!
Testimonials
Great place to both buy and sell.
Great company to deal with very transparent, good mix of cars and account managers that go above and beyond.
I’ve been using OPENLANE to source used car stock for a few years now. Auctions are always a risk and I’ve had a few issues which is to be expected but what impressed me is the way my account manager Ben and aftersales handler Dave dealt with them. I have no complaints due to this as I’ve always been treated fairly and will continue to use and recommend to others.
I have been using OPENLANE to source stock for nearly 2 years and have found them fair and approachable. The guys at the office understand the trade and its issues and are always happy to help where they can. Prices are good and stock is varied, and above all, reports are accurate and transparent! Happy to recommend OPENLANE to any traders, and Mark, Nick, Ben and the team are excellent to deal with!
OPENLANE takes care of all the paperwork associated with export. This makes selling internationally just as easy as nationally. Since our collaboration with OPENLANE, we can present great results every year.
I owe 90 percent of my sales to this cooperation. OPENLANE is a partner I couldn’t live without.
I see the number of cars sold through OPENLANE increasing every year. So my partnership ensures that my business continues to grow. There are no complex procedures or rules.
8 years of activity in the automotive remarketing sector; I appreciate the speed and the international scope of the sales tool, which allows greater speed and precision and a wide audience to propose the stock to.
We have been working with OPENLANE for about 12 years now, and for us that is where their strength lies: they streamline and simplify our sales. Thanks to OPENLANE, we are experiencing an annual sales increase of 10 to 15 percent.
We became aware of OPENLANE (former COTW) in 2013 and have been a loyal customer since then. The sales process is very well structured and always adapted to the current market situation. Processing is easy, the communication is transparent and the payments are made quickly. We would recommend working with OPENLANE at any time.
I was able to sell my cars faster on adesa.eu than through other online platforms. So from now on, I will be offering my vehicles more often via OPENLANE!
Our partnership with OPENLANE is a win-win situation. We don’t have to worry about developing an international market, and OPENLANE can expand its catalogue with Dutch cars.
OPENLANE is a fast and efficient portal that offers good sales potential. The auctions are concluded in no time and no fee is paid on unsold cars. This is why I’m happy to recommend it to my colleagues too.
OPENLANE thinks of everything, from the first appraisals to picking up the cars. The staff is always attentive to every detail and able to handle any administrative practice. OPENLANE is also the only company that has ever sent me a complete sales report with excellent graphics.