OPENLANE Partner Referral Program – Earn 300€ for each referral
Bring great automotive businesses together — and everyone wins. Whether you’re introducing a trusted partner to OPENLANE or you’ve been referred to us, here’s how the program works, what you get, and what happens next.
Why participate?
- Benefit for Referrers
Get rewarded for your network: Starting today, you can earn 300€ in promo credit for every automotive professional you invite to OPENLANE who completes their first vehicle purchase.
- Benefit for Referred Companies
Welcome incentive: Get 300€ in promo credit awarded to your account when you join through a partner referral and complete your first purchase.
How does the referral process work?
I am referring a company:
- Share your unique referral link with other automotive professionals. Your unique link can be found under “My Account” > Referral Program.
- The company you referred registers and buys a vehicle. You get rewarded with 300€ in promo credit, valid for 6 months
There’s no limit to how many rewards you can earn — the more dealers you refer, the more you gain. - Let your network benefit from OPENLANE. And let your business grow.
I’ve been referred by a company:
- Register to openlane.eu through the unique link that was shared with you.
- Place bids, win an auction, and complete the payment for your first car. You get rewarded with 300€ in promo credit, valid for 6 months. This will in turn trigger the promo rewarded to the company that referred you.
- Benefit from your network and refer other automotive companies to register with openlane.eu to gain more promo’s.