Auction
Choosing the best audience for your auction is essential when it comes to making sales as smooth and simple as possible. OPENLANE Sell gives you two ways to auction cars: open auctions and private auctions.
Open Auctions
In an open auction, you sell to OPENLANE’s huge, international network of more than 125,000 eager buyers. Putting your vehicles in front of this huge audience is an easy way to attract the best prices out there—be that in your own country, or across borders.
You have the flexibility to sell through ‘Dynamic’ or ‘Buy Now’ auctions or place your cars in a 24/7 stock sale. This allows you to tailor your selling strategy to fit your needs, maximizing your chances of achieving great results.
OPENLANE makes international sales as easy as selling locally and fully manage your auction for you and present you with the highest bid. After that, you choose whether to assign the vehicle to the highest bidder, abandon the sale, or negotiate with the bidder to reach a new agreement—all from within your self-service portal.
Private Auctions
Private auctions offer you a smooth and efficient way to sell to private communities that you create. This enables you to directly target buyers you know are interested in the types of vehicles you’re selling. Rather than needing to individually approach buyers to inform them of auctions they’re likely to participate in, you reach your whole network with one click of a button.
Only available to OPENLANE Sell members, private auctions give you complete control. You decide who to invite into your communities—as many buyers as you like! The number of members is unlimited, and you set and manage their access settings yourself. You choose the auction type, and you define all the details of your auction: dates, duration, start price etc.
Your benefit in a nutshell
OPENLANE Sell’s ‘Auction’ module gives you more flexibility. By choosing the best audience, you optimise every sale.