OPENLANE survey highlights trust, simplicity, and resilience in a changing market

OPENLANE, the trusted digital B2B marketplace for used vehicles in Europe, announced that its latest buyer survey confirms professional car traders and dealers continue to value ease, reliability, and strong customer support, amid increasingly challenging market conditions across Europe. The results show that European buyers rely on OPENLANE for acquiring quality used cars from across Europe, making international car trade easy.

Tienen, Belgium, 22 July 2026 — The results of OPENLANE’s survey of dealers confirms buyers appreciate a simple and reliable buying experience, while also highlighting the growing importance of trust, transparency, and operational efficiency in today’s market environment. Economic uncertainty and weaker demand are making buyers more cautious nowadays.

Nevertheless, digital marketplaces like OPENLANE continue to play a central role in used car trading, with customers valuing the convenience, speed and international reach they provide. The survey also shows that word of mouth remains one of the strongest ways buyers discover OPENLANE, underlining the importance of positive customer experiences and long-term relationships.

Professional and reliable

“Our customers are telling us very clearly what matters most to them,” says Grainne van Berkum, President of OPENLANE Europe. “They want a platform they can trust, a straightforward buying experience, and a partner that helps them operate efficiently in a changing market. We are proud that buyers continue to see OPENLANE as a professional and reliable marketplace.”

Buyers particularly appreciate the simplicity of the buying process, the professionalism of the platform and the ease of doing business internationally through OPENLANE.

Customers also associate OPENLANE with reliability, transparency and strong support.

Growth buyers show strong loyalty and advocacy

One of the most encouraging findings is the strong satisfaction among buyers who are increasing their purchasing volumes. These customers see OPENLANE as a reliable growth partner and particularly value efficiency and the quality of the platform experience. At the same time, the research provides clear guidance on where further improvements can make the biggest impact. Buyers indicated that delivery speed, vehicle information and after-sales handling remain important areas influencing their overall experience and loyalty.

Customer feedback helps shape future improvements

“The insights from this survey help us sharpen our focus for the future,” continues Grainne van Berkum. “We will continue investing in the areas that matter most to our customers, while further strengthening the trust and simplicity that define the OPENLANE experience.”

The survey additionally highlighted strong interest in future innovations that make transactions easier and more transparent for buyers. OPENLANE has already rolled out local currency payments in markets including Czech Republik, Poland, Hungary, Romania, Denmark and Sweden, helping buyers trade more easily and confidently across borders. These insights reinforce OPENLANE’s commitment to continuously improving its digital marketplace while supporting customers in a fast-changing European used-car market.

About OPENLANE Europe

OPENLANE Europe, a business unit of global vehicle remarketing and technology solutions provider OPENLANE (NYSE: OPLN), makes used car wholesale easy for its customers so they can be successful. The company seamlessly connects OEMS, Fleet owners, wholesalers, and dealers with buyers in more than 50 countries across Europe. Its robust online car marketplace reduces risk, improves transparency and streamlines transactions. Headquartered in Belgium, OPENLANE Europe has sales operations in Belgium, France, Germany, Italy, the Netherlands, Spain, and the United Kingdom. For more information, visit openlane.eu.

About OPENLANE Inc.

OPENLANE, Inc. (NYSE: OPLN) makes wholesale easy by connecting the leading automotive manufacturers, dealers, rental companies, fleet operators, captive finance and lending institutions as buyers and sellers to create the most advanced digital marketplace for used vehicles. Our innovative products and services deliver a fast, fair and transparent experience that helps customers make smarter decisions and achieve better outcomes. Headquartered in Carmel, Indiana, OPENLANE has employees across the United States, Canada, Europe, Uruguay and the Philippines. For more information and the latest OPENLANE news, visit corporate.openlane.com.